The Power of Volunteers

Why They’re the Heart of the UK Charity Sector Volunteers are the heartbeat of the UK charity sector. They’re the people who show up, give their time, share their skills, and bring compassion into communities that need it most. In a year where charities are facing…

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What’s Happening in the UK Charity Sector 2026 Update

The UK charity sector is evolving fast. Economic pressures, new reporting standards, and shifting donor expectations are reshaping how organisations operate and fundraise. Economic Challenges and Resilience Charities are facing a tough financial climate. Rising energy…

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Coming Soon: Fundraising Online Courses

Fundraising doesn’t have to feel overwhelming. I’m excited to share that The Ashton Effect will soon launch a series of online courses designed to help charities build confidence, clarity, and momentum in their fundraising. Each session will be practical, supportive,…

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Why 2026 Will Be the Year Charities Rethink Their Strategy

The charity sector is entering a period of rapid change. Rising demand, funding uncertainty, and shifting community needs mean organisations can no longer rely on “how things have always been done.” Strategy is no longer a luxury — it’s a lifeline. What’s Changing for…

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