Coming Soon: Fundraising Online Courses

Fundraising doesn’t have to feel overwhelming. I’m excited to share that The Ashton Effect will soon launch a series of online courses designed to help charities build confidence, clarity, and momentum in their fundraising. Each session will be practical, supportive,...

Why 2026 Will Be the Year Charities Rethink Their Strategy

The charity sector is entering a period of rapid change. Rising demand, funding uncertainty, and shifting community needs mean organisations can no longer rely on “how things have always been done.” Strategy is no longer a luxury — it’s a lifeline. What’s Changing for...